The brief: Launch a new product category and treatment for Deep Vein Thrombosis including creating the brand from scratch, inventing the clinical efficacy story, patient benefit stories, and the clinical claims matrix.

Starting with CAD renders, product prototypes and field observation notes, a complete brand identity was developed from the ground up. Original 3D art, photography and graphic design were developed in a few months for the launch.

In this trade show loop the products positioning was first introduced to tens of thousands of conference attendees, featured at various scientific meetings over the course of a year.