JVIR IO Roundtable

The brief: Create a partnership with “The Journal of Vascular and Interventional Radiology“ to develop an online interventional oncology portal for physicians and patients.

The video here is the sixth to air in the first-year series of panel discussions around topics of interest. The two-year program included the development of a large amount of original content beyond this series of recorded panel discussions featuring thought leaders in the emerging medical specialty.

The online portal drove record traffic to the journal’s website; thousands of patients and physicians found curated information about the latest trends in IO treatment of cancer.

Dr. Steele

The brief: In a series of short interviews share physician best practices related to joint replacement therapy.

Dr. Steele presents one of the clearest arguments ever recorded about how doctors, patients and industry all play important roles in improving the quality of care. The lessons he discusses apply far beyond hip or knee replacement best practices and are a guide to using observational pre-operative and post-operative data to improve patient outcomes.

The interviews were used both internally and externally to position the company and its field organization as authentic and self-aware thought leaders.

Pancreatic Cancer

The brief: Train physicians in a new technique through peer-to-peer video instruction.

“See one, do one, teach one” is the historical standard for physician training; video, both live and on-demand plays an increasingly important role. In this example the complex procedure is reviewed in overview, with emphasis on the technology used.

All new surgical procedures start with the belief of a small number of practitioners, as was the case with the described approach to pancreatic cancer.

Clinician Perspectives

The brief: From a physician’s perspective survey the results of a potentially groundbreaking new solid tumor treatment.

Media gathered from around the world tells the story of the introduction of a new treatment option for solid tumor cancers. During early clinical development of any new procedure a survey of leading clinicians helps define discussion of the innovation and reach consensus about how best to apply it in practice to benefit patients.

Notable clinical opinions from around the world reinforce for other physicians the possibility of creating their own clinical study based on the recently introduced innovation.