Sylvester Hicks Story
The brief: Create a series of patient videos to create awareness of the benefits of joint replacement therapy for sufferers of knee and hip problems.
Sylvester Hicks played football his entire life, including four seasons with the Kansas City Chiefs. Years of playing left him with severe knee pain and reduced mobility.
Potential joint replacement patients were exposed to more than two years of patient stories intended to help them realize the benefits of surgical joint replacement