The brief: Lead all marketing and PR for the world’s first telesurgery between two hospitals in Canada.

The project spanned more than six months and included developing an electronic PR kit and a broadcast exclusivity partnership with Canadian Broadcasting Corporation. Significant work was done as well with several federal ministries of health and human services and the hospital’s executive leadership.

The successful surgery was performed in February of 2003, less than two years after Operation Lindbergh and the media kit and media relations program generated significant national coverage throughout Canada and beyond