The brief: Introduce the company’s post-acquisition rebrand to the entire company, with a special preview at the annual sales meeting.

The rebranding process required six months prior to deal-close and another six months after the contracts were signed. The opportunity to rebrand the company was also a chance to level set corporate culture; a top to bottom media survey of the asset libraries at both companies informed the thinking behind the final identity produced.

It’s only a few seconds on screen, which makes this portfolio piece a microcosm of the portfolio process; hundreds, likely thousands of hours across the organization were required to not only bring all of the parties to the table to approve the meeting theme, but to also then execute the global meeting.