The brief: create a series of ‘explainer’ style videos to simplify messaging around the company’s latest product launch.

The project began with researching dozens of ‘whiteboard video’ vendors and creating an RFP. Three finalists were selected, and a creative brief was shared along with an early draft of the script. Animation samples were reviewed, and WeAreCognitive in the UK was selected as vendor.

This is the second in the series and follows the success of the first explainer video; the first created an overabundance of opinions about this video. Funny how a successful program winds up with a ton of supporters.