The brief: create a series of ‘explainer’ style videos to simplify messaging around the company’s latest product launch.

The project began with researching dozens of ‘whiteboard video’ vendors and creating an RFP. Three finalists were selected, and a creative brief was shared along with an early draft of the script. Animation samples were reviewed, and WeAreCognitive in the UK was selected as vendor.

The project required about three months, from contract to completion. A second explainer video followed with a significantly longer timeline