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Stephen Pedroff
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Electronic Press Kit

The brief: Develop a press campaign including a digital press kit to announce the company’s collaboration with a new partner – a significant business development win for the company.

A collaborative production effort with the partner’s PR team resulted in a series of pooled interviews and B-roll used to create multiple videos for online and internal distribution.

The campaigns generated positive media coverage and millions of gross impressions for both partners.

New Hope for Patients
Celebrity PR B-Roll

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