The brief: Find a new way to illustrate the adjustable curves of a typical gas permeable hard contact lens.

Do not adjust your computer, this is not a video file. Visualizing some concepts takes more ideation than anything else. I include this product study to mention the several steps any animation project must have; there are no shortcuts to great animation.

After ideation the first motion tests are the most exciting – seeing a story come to life. Animation is a great tool for explaining almost any product, and is closely related to its CGI cousin – creating billion-dollar brand franchises seemingly every week