The brief: Build a broadcast package for the company’s participation in the annual scientific convention, integrate a theater in the floor plan and execute multiple live broadcasts to internal and external audiences.

The internal broadcast ran much like a TV magazine show, with a host and prerecorded segments. The broadcasts were staggered through the day and customized for broad time zones: U.S., Europe, Asia, Middle East.

The broadcasts were very popular with the sales organization because virtual attendance filled a need. Of the 2000 sellers on the global team only a handful would ever have a chance to attend the conference in person.