The brief: Create a unique positioning at the trade show with a ’30 Day Guarantee’ offer on all collateral to launch the company’s newest product offering.

The campaign was developed and executed for the annual trade event, one of the largest in the industry. The 3-minute silent movie (sound-track added here solely to entertain) was an opportunity to level set for the entire organization by bringing the ‘strategy decks’ to life – in motion graphics and copy for everyone to rally behind.

The campaign ‘won’ the trade event and was the talk of the industry that year; it was a great win for the creative teams and showcased the best the department had to offer.