The brief: Share with the company and external audiences news of the company’s largest single corporate gift, $2m in medical supplies sent to Haiti following the devasting earthquake that killed more than 200,000 and injured hundreds of thousands more.
WARNING: The images in this video may be disturbing to some viewers. Working with several aid organizations transporting the supplies I embedded with Hope Force International, Medical Teams International and World Relief as they attempted to re-open a hospital damaged in the disaster.
King’s Hospital would eventually serve hundreds of trauma patients and established a clinic for primary care in the area. I filed several video reports over the following weeks and after returning from Haiti created a final program for presentation during the company’s annual meeting.