The brief: Create a series of patient videos to create awareness of the benefits of joint replacement therapy for sufferers of knee and hip problems.
Dr. Arnot is a television host and personality (“Dr. Danger”) and former medical correspondent for NBC and CBS television. He tells his unique story about how having a hip replaced freed him from years of pain and reduced mobility.
Potential joint replacement patients were exposed to more than two years of patient stories intended to help them realize the benefits of surgical joint replacement.