Robyn Benincasa Story
The brief: Create a series of patient videos to create awareness of the benefits of joint replacement therapy for sufferers of knee and hip problems.
Robyn Benincasa is a former adventure racer and Eco Challenge winning team member. Her unique sport is contested across some of the most forbidding landscapes on the planet, and a hip injury left her unable to compete. After hip replacement she went on to several victories and continued adventure racing success.
Potential joint replacement patients were exposed to more than two years of patient stories intended to help them realize the benefits of surgical joint replacement.