The brief: Support a clinical site’s satellite press tour announcing the favorable results of a clinical study potentially benefiting tens of thousands of pancreatic cancer patients.

The media tour included in the press kit the animation clip – all I managed to save of the campaign is this small preview file with time code.

The market impact was profound; patients for whom previously there was little hope found the clinical trials around the world working on treating cancer’s in one of its deadliest forms. Media coverage was extensive and the campaign delivered broad awareness of the study results.