The brief: Create a series of patient videos to create awareness of the benefits of joint replacement therapy for sufferers of knee and hip problems.
Mercedes Ellington is the grand-daughter of jazz music legend Duke Ellington. She is a former Broadway performer and choreographer. Years of repetitive dance left her with chronic knee pain and reduced mobility. She returned to choreography after her surgery.
Potential joint replacement patients were exposed to more than two years of patient stories intended to help them understand the benefits available from joint replacement