The brief: Develop and execute a theme for the annual sales meeting.
Using a mashup of a well-known TV shows is a popular way to theme a sales meeting. There are plenty of choices: shows that pit contestants against one another, shows that put contestants in stressful situations, shows that force contestants to form groups to succeed. All can be a great way to reinforce the winning nature of your sales team.
The identity developed was threaded through all of the event collateral including email campaigns, the event app, on-site signage, in the various PowerPoint templates used for presentations, even the keynote speaker! I wish I could show the NSF version of the “Glengarry Glen Ross” theme we produced for one meeting…