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Virtual Trade Show

The brief: Support a virtual trade event online with a one-minute ‘talking’ trade show loop.

The concept was that a virtual industry event for new biotechnology – could be available 24/7 online and promoted through, in this case, a GPO.

It’s a challenge to compress a product’s positioning into 60 seconds, but it’s a worthwhile exercise and helps the product marketing team drill down to the essential messaging

Meeting Identity
Meeting Kickoff

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